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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales Pop!

While it started with sending lucrative emails to your contact list, it has now evolved into conducting full-fledged campaigns based on responsive conversations. Automation helps you orchestrate your email marketing campaigns with ease. Automation can help you elevate your game significantly if you know how to do it right.

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

But with careful consideration, thoughtful planning, and the right tools, establishing and managing a solid lead generation program can be the best investment of time and resources any marketing organization can make. Here’s your game plan to get started. 8) Refine Your Plan, Develop More-Targeted Communications, Repeat.