ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money. Layer on your assumptions to estimate the impact. Andrew Anderson: The Discipline-Based Testing Methodology. 10K / 1M = 1%.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103