Hubspot

NOVEMBER 5, 2020

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?

A/B testing 83

A/B testing Territory Real Estate SQL 83

Hubspot

SEPTEMBER 29, 2010

These are important criteria that need to be agreed upon before you begin the testing phase. talks about Primary Conversion Goals. She says that most sites have multiple conversion goals. Without this agreement, your tests will fail because you won’t know what you’re optimizing for. Connect with HubSpot :

A/B testing 53

A/B testing Conversion High impact Follow-up 53

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

JUNE 21, 2015

Elite Camp is a 3-day traffic and (mainly) conversion event. If you have low transaction count, test high impact things (big changes) – if the uplift is high, you’ll need less sample size. Don’t test stuff that’s hard to notice (meek changes). Marketing is almost equivalent to product management.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

MARCH 31, 2015

In fact, just as Dan was writing his blog post, our designers and marketers were having very similar internal conversations. Notice some issues in your metrics and have a new idea that you would like to test? Run an A/B test for your concept (if you''re using the HubSpot software, A/B testing is already built in).

A/B testing 76

A/B testing Entertainment User Experience High impact 76

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Conversion rate. Lead conversion to customers. conversion rate. Another thing you can do is A/B test your lead generation content. Cost per lead. Site traffic.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

FEBRUARY 28, 2017

Most of the time, the experiments you run will have a zero percent conversion rate – meaning no customers were harmed during the making of this experiment. You have a dozen product features you’d like to smoke test. How do you decide which to smoke test first? You have generated enough traffic to make a decision.

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

OCTOBER 18, 2010

3 Reasons Not to Run Conversion Tests. There's no doubt about it: Testing is an important part of marketing , and analyzing how programs are performing is a great way to improve the overall success of your marketing. Webinar: What's Worth A/B Testing? Create your own set of rules for what works.

A/B testing 57

A/B testing Education Trust Engineering 57

Hubspot

AUGUST 3, 2011

Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. By combining A/B testing with other methods , you’ll get the complete picture you’re after.

A/B testing 54

A/B testing UX High impact Lead generation 54

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Awareness: share your message in brand-safe environments.

B2B 137

B2B A/B testing Campaign Lead generation 137

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

OCTOBER 8, 2015

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Conversion Start-ups 132

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. Level of cost/commitment associated with conversion. In other words, if you’re looking to write high-impact copy for concert tickets, designer shoes, or mp3 players…keep it short. Case #1: Moto Message.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Layer on your assumptions to estimate the impact. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2019

Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not. You need to have visibility of every impression and how much it influenced your actual conversions.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103