ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming.

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? The result? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Show the process, not just the result. Identify key segments of users to target.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86