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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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The Key To Success Is To Ask Only 4 Questions!

Partners in Excellence

But I’m not certain the issue is the volume of questions, but the quality of the questions and the ensuing conversations and shared learning that should result from great discovery calls. Discovery is less about the questions, and more about the conversations the questions evoke.

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PPC prioritization: Knowing where to focus efforts to make the biggest impact

Search Engine Land

Corcoran says that one area where page search managers can add value is by spending their time on high-impact items and deeper analysis to drive insights that other channels cannot provide. Impact and outcome The expected impact is a crucial aspect of testing, as it outlines the goals and objectives of the test.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — This can result in shorter sales cycles, higher win rates, and increased revenue. The post What is Sales Enablement?

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The Complete Guide to Remote Sales

Gong.io

This can result in inconsistent messaging. Start by setting objectives for each rep, but be clear here. This is a guide that details best practices for various situations — how to prospect, how to overcome objections, when to follow up, etc. Strong product knowledge allows your reps to have engaging conversations with prospects.

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The 5 Elements of Winning Sales Pitches + Examples

Gong.io

In sales-speak, the nexus is a polarizing insight that changes how your customer thinks and feels about a key problem or opportunity and can eventually be tied back to your solution. Sales pitch example: Drift — a conversational sales and marketing platform — nails “The Problem” in a series of 3 direct, to-the-point slides: .

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How to Improve Sales Productivity and Close More Deals

Highspot

This decreases employee churn, and results in less time and resources spent on sales onboarding. Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding. Finally, let’s not forget about the most important part of your company – your people.

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