Heinz Marketing

SEPTEMBER 24, 2024

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion. If manual data entry is the issue, focus on tools like Troops or Dooly.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Partners in Excellence

DECEMBER 10, 2024

And the data shows this, declining results across virtually every metric we see. “If what we are doing now isn’t working, as well, all we need to do is more… ” But, increasingly, we seem to be failing to prepare our sellers to engage in high impact ways.

Objectives and Key Results 118

Objectives and Key Results Objection handling High impact Conversion 118

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Martech

DECEMBER 6, 2024

It assists them in creating high-quality content. These directors want to use AI to improve business results. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. However, the key to success lies in how you communicate with your AI co-pilot.

Angle 129

Angle Objectives and Key Results Education Strategize 129

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.” This is brilliant!

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Sales Pop!

MAY 26, 2023

Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. — This can result in shorter sales cycles, higher win rates, and increased revenue. The post What is Sales Enablement?

Objectives and Key Results 245

Objectives and Key Results Cross-sell Sales Strategize 245

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. For CMOs, this isn’t a shiny object. And that’s the beauty of edge computing.

Objectives and Key Results 70

Objectives and Key Results Retail Healthcare User Experience 70

Search Engine Land

AUGUST 23, 2024

The reasons are simple: If your KPIs aren’t tied to business objectives, you miss the chance to translate technical issues into a business language that earns support. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. And the best part?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Martech

JANUARY 14, 2025

Control who can create CRM objects with new create permissions. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes. This saves time, eliminates extra clicks, and enhances user productivity by making key records immediately accessible.

Objectives and Key Results 65

Objectives and Key Results CRM Campaign Pipeline 65

Martech

MARCH 17, 2025

This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns. Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. But more doesn’t always mean better.

Objectives and Key Results 109

Objectives and Key Results Technology Technology High impact 109

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

RingDNA

APRIL 17, 2025

What’s the buyer’s key initiative?” Whether it’s a deal-risk question that uncovers objections, or a follow-up that re-engages a stalled prospect. Just high-impact prompts, always ready and always relevant. For Customer Success Managers Track key health signals with consistent check-in prompts. Powerful ones.

Objectives and Key Results 62

Objectives and Key Results UX Follow-up Sales 62

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Highspot

DECEMBER 21, 2022

Trying to build a high-impact sales team? While selling skills may be impressive, they often don’t crossover to managing several sellers and helping them produce sales results. Here’s a breakdown of seven key skill sets and ideal qualities you’re bound to find in any productive and well-respected sales manager.

High impact 52

High impact Objectives and Key Results Sales Teamwork 52

Partners in Excellence

DECEMBER 5, 2019

I’ve spent some time thinking about the keys to success, the secrets that will suddenly make everything change, removing the barriers and difficulties we have in making our numbers. Somehow, we seem attracted to the promise of miracle cures, shiny objects, new approaches and solutions that relieve us from having to do the work.

Assembly Line 76

Assembly Line Territory High impact Technology 76

ConversionXL

OCTOBER 23, 2015

A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. What are the persona’s objections / fears? In other words, you’re too familiar with your site to look at it objectively, even if you think you’re capable of doing so. Ask the right questions.

UX 122

UX Objectives and Key Results Conversion High impact 122

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. times more likely to exceed seller revenue targets.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Salesforce

JUNE 26, 2023

You’ll be able to focus your efforts on high-impact areas that offer optimal returns. Build a proof of technology To ensure a successful integration of AI into your organization, you must develop an actionable plan that addresses key business questions. Get articles selected just for you, in your inbox Sign up now 2.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Salesforce

APRIL 17, 2025

Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? The agent reaches out to leads , answers their questions, manages objections, and schedules meetings based on CRM and external data.

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

ConversionXL

AUGUST 17, 2017

Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. This is too late, and generally results in the need for unwieldy design changes further down the track that could easily have been avoided. The actual testing and analysis of results constitute only the last two steps. UX reports.

Process 103

Process A/B testing Objectives and Key Results UX 103

Hubspot

JUNE 5, 2023

Daniel Ariely’s book Predictably Irrational takes a deep dive into the way and extent to which human emotions play a role in decision-making — often resulting in irrational decisions. For example, he calls out that emotions can impact a buyer’s perception of value and their willingness to take risks. Ask High-Impact Questions.

Service 88

Service Conversion Objectives and Key Results High impact 88

Partners in Excellence

OCTOBER 12, 2012

” It’s an important concept, but one that’s always been a key element of the sales person’s role. Learning from our peers, adapting their best practices to our own work improves our ability to help our customers achieve the objectives. So much of the literature seems to focus on Teaching As An Event.

Customers 110

Customers Pitch Objectives and Key Results Education 110

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

OCTOBER 16, 2023

Ideally, you are going above and beyond to make your content the best it can be for any given topic, turning it into something that should objectively rank due to its quality. The predictable, consistent, high-impact links achieved using this methodology are needed for some industries to remain competitive.

Non-Profits 112

Non-Profits Objectives and Key Results Government Networking 112

Salesforce

FEBRUARY 21, 2024

Why sales performance reviews are important How to lead a sales performance review 7 sales performance review examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What you’ll learn: What is a sales performance review?

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Search Engine Land

SEPTEMBER 21, 2023

Large enterprise websites have a great chance to rank high in search results, but making this happen depends on correctly using technical SEO within the website’s structure. Technical SEO pushes your content to the top of search engine results. Focusing solely on technical SEO is a gap in itself.

Objectives and Key Results 95

Objectives and Key Results Engineering High impact Networking 95

Salesforce

FEBRUARY 12, 2024

However, there are key differences to keep in mind. Even though it might not result in an immediate sale, this relationship-building technique helps reps earn the trust of prospects. What is the impact on them, professionally or personally? I like to call these high-impact questions. Ask high-impact questions.

Consult 59

Consult Objectives and Key Results Cross-sell High impact 59

Search Engine Land

FEBRUARY 13, 2023

Corcoran says that one area where page search managers can add value is by spending their time on high-impact items and deeper analysis to drive insights that other channels cannot provide. Impact and outcome The expected impact is a crucial aspect of testing, as it outlines the goals and objectives of the test.

Objectives and Key Results 80

Objectives and Key Results Territory Campaign Engineering 80

PandaDoc

DECEMBER 19, 2022

And poorly managed prospecting lists will result in seller fatigue. The more detailed and accurate your ICP is, the more resultative your sales will be. Though the closing ratio is highly impacted by the seller’s skills and insights, the quality of the prospecting list is paramount.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Search Engine Land

APRIL 2, 2024

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. In my Search Engine Land article, How to create cross-functional SEO and PR , I explain how to create these high-impact cross-functional PR and SEO teams.

Objectives and Key Results 73

Objectives and Key Results Consult Engineering Technology 73

Sales Hacker

MAY 17, 2021

Open fields and missing rules cause a ton of extra work, compromise data integrity, and result in a lack of trust in the data at all levels of the company. There are two key questions to keep in mind when you’re structuring your data: Is this the right field type, and should this be required? High Impact, high value data capture.

CRM 90

CRM Objectives and Key Results Pipeline Finance 90

Gong.io

OCTOBER 18, 2021

In sales-speak, the nexus is a polarizing insight that changes how your customer thinks and feels about a key problem or opportunity and can eventually be tied back to your solution. The key is to tell a before and after customer story. It’s hard because of [Common objection], right? So what exactly is a “polarizing insight?”.

Pitch 71

Pitch Objectives and Key Results Sales Presentation 71

The 5% Institute

JULY 27, 2023

Also known as the Pareto Principle, this rule helps individuals and businesses identify the most significant factors that drive results. Impact on Productivity and Time Management In the realm of productivity, the 80/20 rule emphasizes prioritization. In the realm of productivity and efficiency, the 80/20 rule stands as a game-changer.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

Outreach

FEBRUARY 7, 2022

Often, micromanagement is the result of company culture rather than a single person. For example, a buyer might have a price objection. One of the key benefits might be that the solution helps managers onboard new team members faster and increase team productivity by 30 percent. Delegate more. Recognize your team’s successes.

Objectives and Key Results 52

Objectives and Key Results Commission Pitch Sales 52

SBI

FEBRUARY 21, 2020

Yet many companies only train reps during key milestones, such as onboarding or product launches. The result? Sellers often lack the fundamental skills needed for high-value calls, demos, and meetings.

Objectives and Key Results 42

Objectives and Key Results Objection handling Cross-sell Referrals 42

Highspot

JUNE 11, 2020

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. What is smarketing?

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59