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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. You’ll be able to focus your efforts on high-impact areas that offer optimal returns. Build a proof of technology To ensure a successful integration of AI into your organization, you must develop an actionable plan that addresses key business questions.

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The 80 20 Rule – Achieve More With Less

The 5% Institute

Also known as the Pareto Principle, this rule helps individuals and businesses identify the most significant factors that drive results. Over time, this principle found applications in various fields, becoming a guiding principle for strategic decision-making.

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. In my Search Engine Land article, How to create cross-functional SEO and PR , I explain how to create these high-impact cross-functional PR and SEO teams.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

We define sales enablement as the strategic approach to uniting stakeholders in sales, marketing, and operations around the common goal of providing salespeople with the right resources, content, processes, and technology needed to engage with prospects and customers throughout the buyer’s journey and sell effectively.

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What is Sales Analytics? A Complete Guide

Highspot

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. Analytics gives you key insights into more than just sales performance but also how your sales enablement strategy is going.

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7 Steps to Achieving Sales and Marketing Alignment

Highspot

In this guide, we’ll be breaking down the keys to achieving — and maintaining — real sales and marketing alignment: What is sales and marketing alignment? Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. What is smarketing?