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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. You’ll be able to focus your efforts on high-impact areas that offer optimal returns. From adopting AI, to deploying proof of technology that demonstrates business value, to strategically planning how you can set the right foundation for long-term success with Phase 0.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

These are the keywords you should use to estimate SGE impact. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business. There are 1,242 high-impact keywords we identified across all 23 websites.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

It’s highly strategic. Many organizations rely on strategic upselling as a high-value revenue stream. .” Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy. Growth doesn’t just happen. It’s carefully planned. And most importantly, it’s tough.

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YouTube adds more formats for Video Reach Campaigns

Search Engine Land

With AI handling ad format decisions, marketers can focus more on strategic tasks, removing guesswork and optimizing their efforts. Read our guide on how to unlock high impact at minimal cost for YouTube Ads by Search Engine Land contributor and YouTube ads expert Cory Henke for more information. What are video reach campaigns?

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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. This frees your creative directors up for higher-function, strategic work. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy.

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GTM 60: 261% More Likely to Trust a Company When Their Founders are Posting on LinkedIn with Sam McKenna

Sales Hacker

She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years.

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