ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. In the long-term, A/B testing and measuring results by open rates and click-through rates will give you a clearer idea of when to show up in a prospect’s inbox.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

APRIL 13, 2015

And just A/B testing isn’t enough. As Chris Hexton pointed out in a ConversionXL post , PadiAct were able to increase their open rate by 5% and their CTR by 17% simply by including each subscriber’s first name — as well as the magic word “you” — in their email marketing. Email is anything but dead.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. We ran an A/B test inside a client’s account to show how session regeneration impacts a cart abandonment campaigns performance. The cart abandonment campaign.

Campaign 74

Campaign Process A/B testing CTR 74

ConversionXL

MAY 29, 2014

CTR to key pages. But if that’s not feasible, personally I’d recommend at least testing your challenger designs before implementation of a live test, so you can get real feedback and find the major flaws before going into a live A/B test. Process Milestones. Time on page. Scroll depth. # of pages visited.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. But first thing’s first…. Do your negative research!

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

MAY 29, 2014

CTR to key pages. But if that’s not feasible, personally I’d recommend at least testing your challenger designs before implementation of a live test, so you can get real feedback and find the major flaws before going into a live A/B test. Process Milestones. Time on page. Scroll depth. # of pages visited.

UX 62

UX User Experience Conversion A/B testing 62

Hubspot

MAY 6, 2021

But a major art museum like The Metropolitan Museum of Art will need a more complex marketing strategy to reach its thousands of visitors, attract donors, sell and retain memberships, draw in artists and exhibits, sell retail products, and host events. You can: A/B test your subject lines for length, messaging, and context.

CTR 101

CTR Campaign Retail Promote 101