A/B testing Customers High impact Minimum Viable Product 
Hubspot
OCTOBER 1, 2014
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.
ConversionXL
FEBRUARY 28, 2017
Find customers using your competitor’s product and conduct validation research. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept. Here’s how the product team at Spotify explains it… Image Source.
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