Hubspot

NOVEMBER 25, 2019

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? Add chat to your website to allow customers to ask product questions while they're interested in your product. Add social proof with stellar customer reviews.

Conversion 94

Conversion Agriculture Angle User Experience 94

ConversionXL

JUNE 21, 2015

Give the gift of simplicity, too much info is annoying to the customer. Conduct cohort analysis -see what your customers do over a 30 day timeline, why are there changes in their activity? Peep Laja ( ConversionXL ): This I Believe – From Data to Customers. The boldness of your testing can improve your performance.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Something like A/B testing is the perfect topic to offer a checklist. Now we can easily design custom forms that can directly connect your CRM or email tool of choice using free tools like HubSpot Forms: 2.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

FEBRUARY 28, 2017

Find customers using your competitor’s product and conduct validation research. The most common objection to this pre-sale (or smoke test) process is that customers will be upset that full functionality is not available. It’s never smart to fall short of customer expectation, right? The result?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

SEPTEMBER 29, 2010

One of our HubSpot customers was in the process of updating their home page. I told them there’s only one thing to do – test. We can help you with that with our live webinar and special report “What’s Worth A/B Testing.” Live Webinar & Special Report: What's Worth A/B Testing?

A/B testing 53

A/B testing Conversion High impact Follow-up 53

ConversionXL

MARCH 4, 2016

Since many companies, notably B2B SaaS companies, rely on closing enterprise deals to pay the bills, optimizing your sales enablement strategy can be a high impact opportunity for growth, in addition to your current online optimization efforts. Teams can customize follow-ups based on the engagement level and potentially close faster.

B2B 65

B2B A/B testing Sales Pitch 65

Hubspot

DECEMBER 7, 2010

Can you easily create A/B tests of your email offers? Maybe your email marketing program should be more ROI-driven, where you explore not only click-through rates and percentages, but see how these translate into leads and customers. On-Demand Webinar: What's Worth A/B Testing? Find the Right Tools to Use.

Strategize 59

Strategize A/B testing Click Through Rate High impact 59

Hubspot

OCTOBER 18, 2010

Because your prospective customers are constantly seeking information about your company, your business must produce content that is educational and builds trust. Webinar: What's Worth A/B Testing? Do you know what to test or what to change in order to see a 40% bump in lead generation? Content as an Essential Strategy.

A/B testing 57

A/B testing Education Trust Engineering 57

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

Heinz Marketing

JULY 9, 2021

It connects you with high-quality places on the network so that you can get the appropriated audience for you. Great response to the customer support. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Target lists are easy to build and customize depending on your requirements.

B2B 137

B2B A/B testing Campaign Lead generation 137

ConversionXL

OCTOBER 8, 2015

In fact, this isn’t just applicable for test results. It’s important for qualitative research, such as customer surveys, and it’s equally important for anything that brings insight to your decision making. Really, there are two main tangible benefits to archiving old test results. How Mature Organizations Archive Test Results.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Conversion Start-ups 132

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. Also, when the customer has an emotional, impulsive, and “want-oriented” motivation. In other words, if you’re looking to write high-impact copy for concert tickets, designer shoes, or mp3 players…keep it short.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.” Gallup CE11.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2019

Value hypothesis: why a customer is likely to use your product. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Ben Labay: “How to Add Millions in Revenue with Voice of Customer”. Voice of customer focuses on the audience. 'User

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JUNE 19, 2018

Your customers are ready for the future of commerce. You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Where is your customer journey captured? It’s all about customer experience. Prioritise impact over speed.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

NOVEMBER 13, 2015

For example, The Rich Jerk is seriously lacking logos in his call to actions… This is the perfect example of not “walking the walk” On the other hand, we have sites like ROBIN … As an eCommerce customer service tool, it’s in ROBIN’s best interest to make the case for improved customer service.

Presentation 134

Presentation A/B testing CTR High impact 134