A/B testing Campaign Customers High impact 
Martech
DECEMBER 12, 2022
Experimentation and campaign measurement. This requires a commitment to measurement and when performing more complex multistep tests, a push for cross-functional coordination. One of the easiest ways to apply this to martech is to scale A/B testing. Customer journey orchestration and next best actions.
ConversionXL
SEPTEMBER 7, 2015
When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?
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Hubspot
JANUARY 4, 2021
We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Brand Values.
ConversionXL
JUNE 19, 2018
Your customers are ready for the future of commerce. You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Where is your customer journey captured? Prototype – test. Active campaigning works. Use plain language.
ConversionXL
OCTOBER 8, 2015
In fact, this isn’t just applicable for test results. It’s important for qualitative research, such as customer surveys, and it’s equally important for anything that brings insight to your decision making. Really, there are two main tangible benefits to archiving old test results. How Mature Organizations Archive Test Results.
ConversionXL
JUNE 19, 2019
Value hypothesis: why a customer is likely to use your product. Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Ben Labay: “How to Add Millions in Revenue with Voice of Customer”.
ConversionXL
JANUARY 21, 2014
A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.
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