ConversionXL

AUGUST 17, 2017

Pretty much every UX/CRO expert and company will advise you to tread lightly when it comes to radical redesigns. In fact, many of the insights that this research yields are important for the site scoping process in general, for instance: Customer survey data. UX reports. User testing results. Search, CRO, content, UX).

Process 103

Process A/B testing Objectives and Key Results UX 103

ConversionXL

JUNE 19, 2019

Value hypothesis: why a customer is likely to use your product. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Ben Labay: “How to Add Millions in Revenue with Voice of Customer”. Voice of customer focuses on the audience. 'User

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

NOVEMBER 17, 2015

If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests. If you’re reading this, you’re familiar with A/B tests. Bandit tests are similar, but move from the explore to the exploit phase much more quickly. We don’t know.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

NOVEMBER 13, 2015

For example, The Rich Jerk is seriously lacking logos in his call to actions… This is the perfect example of not “walking the walk” On the other hand, we have sites like ROBIN … As an eCommerce customer service tool, it’s in ROBIN’s best interest to make the case for improved customer service.

Presentation 134

Presentation A/B testing CTR High impact 134