Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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A/B testing Technique Campaign Strategize 95

ConversionXL

APRIL 12, 2018

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. In our own practice we started doing just that.

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A/B testing Start-ups Follow-up Conversion 114

Hubspot

APRIL 9, 2021

Too high, and you risk alienating a large majority of your potential customers. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. This is where A/B testing comes into play.

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A/B testing Price Conversion Prospecting 99

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

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A/B testing Extrinsic Intrinsic Drivers/motivators 133

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

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A/B testing Conversion CTR UX 112

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Probably not. Your users are different.

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A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

OCTOBER 21, 2015

A/B testing is highly useful, no question here. You *might be* able to run A/B tests with just 500 transactions per month too (read: how many conversions do I need? ), but you need bigger impacts per successful experiment to improve the validity of those tests. Testing is a great way to validate hypotheses.

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A/B testing Clients Conversion Customers 108

Heinz Marketing

NOVEMBER 16, 2019

Some great ways to use content experiences to engage prospects, target accounts, and current customers with content. Five Ways Salespeople Can Contribute To A Great Customer Experience. A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes. A/B testing is powerful, but it can have a lot of pitfalls too.

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A/B testing B2B Clients Conversion 71

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. Try it out here.

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A/B testing Objectives and Key Results Clients User Experience 115

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. In the graph above you can see the relation (green line) between load time and conversion rate for one of OrangeValley’s customers. Disclaimer and transparency.

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A/B testing Territory Clients Technology 86

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. The Fix: Run an A/A test.

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A/B testing Conversion Start-ups Gaming 77

Outreach

MARCH 8, 2019

We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. But there’s a fine line between changing too much too soon, and running controlled A/B tests that drive more results. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

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A/B testing Pitch Referrals Follow-up 55

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Conversions low? It’s easy!

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A/B testing Conversion Clients Start-ups 110

ConversionXL

DECEMBER 1, 2014

Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions. A/B test #1: The placement of your form on your page. A/B Testing Takeaways. A/B test #2: Form label alignment. Just test. A/B testing takeaways.

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A/B testing UX Click Through Rate Conversion 127

Martech

SEPTEMBER 14, 2022

Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? Ultimately, that means assembling the best mix of digital channels to reach customers. Limits to A/B testing.

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A/B testing Customers Drivers/motivators Clients 104

Hubspot

DECEMBER 10, 2013

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). I''ll walk you through each step of designing, implementing, and measuring an A/B test.

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A/B testing Promote Follow-up Conversion 78

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

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Customers A/B testing Strategize User Experience 114

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

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A/B testing UX Objectives and Key Results X-functional 59

Hubspot

OCTOBER 1, 2014

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.

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A/B testing Minimum Viable Product High impact Promote 75

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Customers 102

Customers A/B testing Campaign Up-sell 102

Search Engine Land

MARCH 12, 2024

Improved A/B testing. AdMob is introducing an enhanced mediation segmentation feature, soon to be available in beta, which allows for customized ad experiences based on various user behaviors. Improved A/B testing. The improved A/B testing functionality is set to be available in beta soon.

A/B testing 114

A/B testing Construction Gaming Campaign 114

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

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A/B testing Real Estate CRM Start-ups 77

Search Engine Land

FEBRUARY 14, 2024

Chatbots improving the customer experience AI and chatbots are drastically improving customer service by offering 24/7 availability, instant responses, and the ability to handle high volumes of queries, significantly enhancing the customer experience. Unlike traditional A/B testing, AI modifies ongoing experiments on the fly.

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Campaign A/B testing Objectives and Key Results Appointment 118

Hubspot

DECEMBER 11, 2014

Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. Reality of Sample Size and Timing in Email A/B Tests.

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A/B testing Contact Start-ups Represent 74

ConversionXL

FEBRUARY 2, 2016

I was listening to the Mine That Data podcast a few weeks ago when they were talking about communicating A/B test results. As Kevin Hillstrom (founder of Mine That Data) told the story… Kevin Hillstrom: “A few weeks ago, I was going over the results of an A/B test with a client. Concede, and Then Flip The Question.

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A/B testing Objectives and Key Results Start-ups Conversion 58

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. The search engine therefore decided to invest in solutions that will be more effective for customers instead. Why we care.

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A/B testing User Experience Engineering Launch 114

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

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Customers A/B testing Presentation User Experience 134

Search Engine Land

JANUARY 30, 2024

There are strategies you can implement to convert that traffic into paying customers. Landing pages : If your landing pages aren’t converting, begin A/B testing them. Local SEO can help ensure that when local customers search for your business, they find your site. Run the test. It’s a frustrating situation.

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A/B testing UX Intrinsic Trust 117

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. Have you configured your custom and default channel groupings? Use Custom Reports.

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A/B testing Conversion User Experience Start-ups 72

ClickFunnels

JANUARY 18, 2023

We believe that this most effective way to structure an affiliate marketing sales funnel: A lead generation landing page where you offer a digital freebie in exchange for the potential customer’s email address. What’s important is that: Your lead magnet offers a solution to a problem that the potential customer is struggling with.

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Product A/B testing Lead generation Niche 246

Search Engine Land

FEBRUARY 23, 2024

Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments.

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A/B testing Finance Campaign CRM 121

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

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A/B testing Click Through Rate Objectives and Key Results Campaign 112

Hubspot

MARCH 20, 2015

The easier you make it for visitors to focus on their primary objective, the easier it is to convert them into customers. If there is one thing that you should have learned from all of these landing page A/B tests, it’s that you never really know what’s going to happen. Simpler is always better when it comes to landing pages.

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A/B testing Follow-up Conversion Trust 77

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? How long should the test run? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Refining the summary: Identify the criteria for defining a lapsed customer (e.g.,

Customers 68

Customers Click Through Rate Objectives and Key Results A/B testing 68

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. A/B testing. A/B testing enables this type of data-driven decision making. Email marketing is ubiquitous in both B2B and B2C marketing today.

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A/B testing B2C Appointment Campaign 129

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Now, the good news.

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A/B testing User Experience Conversion Process 100