A/B testing, Conversion and Customers - Technology Sales Today

A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing

A/B testing CTR Conversion Campaign

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

OCTOBER 9, 2023

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is not a license to try to manipulate your customers into doing what you want them to do. You also can use GenAI in your A/B testing.

A/B testing

A/B testing Retail Campaign Price

Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing

A/B testing Campaign Intrinsic Conversion

Bayesian A/B Testing: A More Calculated Approach to an A/B Test

Hubspot

JUNE 5, 2020

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. Up until recently, I thought that there was only one kind of A/B test. This is variant "B."

A/B testing

A/B testing Conversion Campaign Customers

How to Use A/B Testing and Personalization Best Together

ConversionXL

NOVEMBER 16, 2017

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Why and when you should use A/B testing and personalization.

A/B testing

A/B testing Referrals Conversion Technique

A/B testing alternatives for low-traffic websites

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing

A/B testing Follow-up Start-ups User Experience

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

APRIL 9, 2021

Too high, and you risk alienating a large majority of your potential customers. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. This is where A/B testing comes into play.

A/B testing

A/B testing Price Conversion Prospecting

Predicting Winning A/B Tests Using Repeatable Patterns

ConversionXL

APRIL 12, 2018

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. In our own practice we started doing just that.

A/B testing

A/B testing Start-ups Follow-up Conversion

What Does A/B Testing Have to do with Machine Learning?

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing

A/B testing Technique Campaign Strategize

How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

A/B testing

A/B testing Extrinsic Intrinsic Drivers/motivators

Beyond “One Size Fits All” A/B Tests

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

A/B testing

A/B testing Conversion CTR UX

18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing

A/B testing E-commerce X-functional UX

B2B Reads: Metrics, A/B Testing, and Content Experiences

Heinz Marketing

NOVEMBER 16, 2019

Some great ways to use content experiences to engage prospects, target accounts, and current customers with content. Analyze 6 Elements to Land Better Conversion Rates. A look at some of the specific elements that make for the best conversion rates. Five Ways Salespeople Can Contribute To A Great Customer Experience.

A/B testing

A/B testing B2B Clients Conversion

Is A Landing Page Agency Needed For Killer Conversions?

ClickFunnels

NOVEMBER 25, 2022

The post Is A Landing Page Agency Needed For Killer Conversions? A landing page is a web page that is designed with a single conversion goal in mind. A landing page is a web page that is designed with a single conversion goal in mind. appeared first on ClickFunnels. What Is a Landing Page? Leave the landing page.

Conversion

Conversion A/B testing Cross-sell Lead generation

Don’t Do A/B Testing [Rant]

ConversionXL

OCTOBER 21, 2015

A/B testing is highly useful, no question here. You *might be* able to run A/B tests with just 500 transactions per month too (read: how many conversions do I need? ), but you need bigger impacts per successful experiment to improve the validity of those tests. Testing is a great way to validate hypotheses.

A/B testing

A/B testing Clients Conversion Customers

Why Your A/B Tests Are Failing

ConversionXL

AUGUST 28, 2014

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. Yet, only just over a quarter (28%) report being satisfied with their conversion rates. A/B Testing is Just 20% of the Conversion Process.

A/B testing

A/B testing E-commerce Clients User Experience

How to Segment A/B Test Results to Find Gold

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Probably not. Your users are different.

A/B testing

A/B testing Drivers/motivators Follow-up Real Estate

16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

DECEMBER 12, 2016

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. This post will outline 16 A/B test ideas based on that data. At the very least, question your assumptions and give ‘em a test. Cut form length.

A/B testing

A/B testing UX Cross-sell User Experience

PXL: A Better Way to Prioritize Your A/B Tests

ConversionXL

SEPTEMBER 27, 2016

If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. We can’t test everything at once, and we all have a limited amount of traffic. You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. ICE framework.

A/B testing

A/B testing Objectives and Key Results Clients User Experience

What is a conversion optimization platform?

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion

Conversion A/B testing B2B Campaign

Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

JANUARY 17, 2017

As conversion optimization continues to mature and become adopted by more organizations, it’s always interesting to see how companies are approaching growth and optimization. They have a ratings system and build distribution algorithms to best distribute lawn care providers to customers.

A/B testing

A/B testing Engineering User Experience Click Through Rate

A Crash Course on A/B Testing Facebook Ad Campaigns

ConversionXL

MARCH 31, 2016

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. For the purpose of A/B testing, my preference is to limit the scope of testing to a single campaign. via Digital Marketer).

A/B testing

A/B testing Campaign Start-ups Process

How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

ConversionXL

MAY 16, 2016

Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings , both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one.

A/B testing

A/B testing Territory Clients Technology

11 Things That Work More Often Than Not in A/B Tests

ConversionXL

JULY 2, 2015

While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. This article will give you some of these tactics to test for yourself. Let’s be realistic: websites are highly contextual, and what works for website A, doesn’t work for website B.

A/B testing

A/B testing E-commerce Objectives and Key Results Conversion

11 Things That Work More Often Than Not in A/B Tests

ConversionXL

JULY 2, 2015

While there are no universal rules in conversion optimization, there are some things that tend to work more often than not. This article will give you some of these tactics to test for yourself. Let’s be realistic: websites are highly contextual, and what works for website A, doesn’t work for website B.

A/B testing

A/B testing E-commerce Objectives and Key Results Conversion

Split Testing – What It Is & Why You Should Be Doing It

ClickFunnels

AUGUST 16, 2021

What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? That’s a huge increase in the conversion rate! Ideally, you should do both.

A/B testing

A/B testing Conversion Technique Follow-up

A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing

A/B testing X-functional Objectives and Key Results Represent

5 Uncomfortable A/B Testing Questions

ConversionXL

JANUARY 22, 2015

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. So I was reasonably certain that my lifts were in fact real.

A/B testing

A/B testing CTR Objectives and Key Results E-commerce

Understanding Sales Conversion (Detailed)

The 5% Institute

MAY 24, 2023

In the world of digital marketing, sales conversion plays a crucial role in determining the success of your business. From attracting potential customers to making the final sale, every step of the conversion process matters. But what exactly is sales conversion and why is it so important?

Conversion

Conversion A/B testing E-commerce User Experience

4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

A/B testing

A/B testing Conversion Start-ups Gaming

Lead Generation Vs Conversion – Here’s What You Need To Know

ClickFunnels

AUGUST 5, 2021

The post Lead Generation Vs Conversion – Here’s What You Need To Know appeared first on ClickFunnels. Everyone is talking about “conversions”… But is that the same thing as “lead generation”? Today we are going to discuss: What is conversion? Conversion vs. lead generation. Table of Contents What Is Conversion?

Lead generation

Lead generation Conversion A/B testing Promote

Three Hard Truths About A/B Testing

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.

A/B testing

A/B testing Conversion Clients Start-ups

5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

DECEMBER 1, 2014

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. Always be testing” echoes across marketing blogs like a broken record. And the only way to validate your assumptions is to test.

A/B testing

A/B testing UX Click Through Rate Conversion

How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. A/B testing produces concrete evidence of what actually works in your marketing.

A/B testing

A/B testing Objectives and Key Results E-commerce Real Estate

9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

JANUARY 30, 2024

There are strategies you can implement to convert that traffic into paying customers. Test, refine and test again. Over time, you’ll need to revisit your tests as visitor behavior changes. Optimize for conversions You have traffic, and it’s time to make sales. What is your conversion rate (CVR)?

A/B testing

A/B testing UX Intrinsic Trust

Swing For the Fence With These A/B Testing Tips

Outreach

MARCH 8, 2019

We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. But there’s a fine line between changing too much too soon, and running controlled A/B tests that drive more results. Here’s how you can hit a home run with your A/B tests: Start at Home Plate.

A/B testing

A/B testing Pitch Referrals Follow-up

10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Statistics trap #3: Click rates and the conversion rate. Statistics trap #4: Fear of multivariate tests.

A/B testing

A/B testing Non-Profits Conversion Follow-up

Integrating SEO into the multichannel customer journey

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customers

Customers A/B testing Strategize User Experience

10 Ways To Create A Killer Landing Page For ClickBank Products

ClickFunnels

JANUARY 18, 2023

We believe that this most effective way to structure an affiliate marketing sales funnel: A lead generation landing page where you offer a digital freebie in exchange for the potential customer’s email address. What’s important is that: Your lead magnet offers a solution to a problem that the potential customer is struggling with.

Product

Product A/B testing Lead generation Niche

10 Conversion Copywriting Tips That Can Explode Your Business

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion

Conversion Objectives and Key Results A/B testing Drivers/motivators

How to Run an A/B Test [FAQs]

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

A/B testing

A/B testing Promote Follow-up Conversion

How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Unfortunately, there are experimentation flaws associated with A/B testing as well.

A/B testing

A/B testing UX Objectives and Key Results X-functional

How Serial 1 leveraged visual intelligence to increase web conversions

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. . Testing images at scale.

Conversion

Conversion A/B testing Objectives and Key Results Manufacturing

How to use AI to elevate social media campaigns

Search Engine Land

FEBRUARY 14, 2024

Chatbots improving the customer experience AI and chatbots are drastically improving customer service by offering 24/7 availability, instant responses, and the ability to handle high volumes of queries, significantly enhancing the customer experience. Unlike traditional A/B testing, AI modifies ongoing experiments on the fly.

Campaign

Campaign A/B testing Objectives and Key Results Appointment

A/B testing mistakes PPC marketers make and how to fix them

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Trending Sources

Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

Bayesian A/B Testing: A More Calculated Approach to an A/B Test

How to Use A/B Testing and Personalization Best Together

A/B testing alternatives for low-traffic websites

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Predicting Winning A/B Tests Using Repeatable Patterns

What Does A/B Testing Have to do with Machine Learning?

How to Estimate a “Net Value” for Your A/B Testing Program

Beyond “One Size Fits All” A/B Tests

18 Top A/B Testing Tools Reviewed by CRO Experts

B2B Reads: Metrics, A/B Testing, and Content Experiences

Is A Landing Page Agency Needed For Killer Conversions?

Don’t Do A/B Testing [Rant]

Why Your A/B Tests Are Failing

How to Segment A/B Test Results to Find Gold

16 eCommerce A/B Test Ideas Backed by UX Research

PXL: A Better Way to Prioritize Your A/B Tests

What is a conversion optimization platform?

Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

A Crash Course on A/B Testing Facebook Ad Campaigns

How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

11 Things That Work More Often Than Not in A/B Tests

11 Things That Work More Often Than Not in A/B Tests

Split Testing – What It Is & Why You Should Be Doing It

A/B Testing Mastery: From Beginner To Pro in a Blog Post

5 Uncomfortable A/B Testing Questions

Understanding Sales Conversion (Detailed)

4 Common A/B Testing Mistakes (And How to Fix Them)

Lead Generation Vs Conversion – Here’s What You Need To Know

Three Hard Truths About A/B Testing

5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

How to Build a Strong A/B Testing Plan That Gets Results

9 things to do when SEO is great but sales and leads are terrible

Swing For the Fence With These A/B Testing Tips

10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

Integrating SEO into the multichannel customer journey

10 Ways To Create A Killer Landing Page For ClickBank Products

10 Conversion Copywriting Tips That Can Explode Your Business

How to Run an A/B Test [FAQs]

How to Use UX Research to Create Smarter A/B Test Variations

How Serial 1 leveraged visual intelligence to increase web conversions

How to use AI to elevate social media campaigns

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