ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). ESR has been rightly called “conversion optimization on a large scale.”

Process 103

Process A/B testing Objectives and Key Results UX 103

Hubspot

NOVEMBER 5, 2020

When potential customers are looking for a free CRM, they might not stop at the first results. I’ll focus here on building custom tools. Won’t building custom tools cost us a lot of money and time?”. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. Over $1,000?

A/B testing 83

A/B testing Territory Real Estate SQL 83

ConversionXL

JUNE 19, 2019

Value hypothesis: why a customer is likely to use your product. Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not. Conversion rate? What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Conversion Start-ups 132

ConversionXL

OCTOBER 8, 2015

In fact, this isn’t just applicable for test results. It’s important for qualitative research, such as customer surveys, and it’s equally important for anything that brings insight to your decision making. Really, there are two main tangible benefits to archiving old test results. How Mature Organizations Archive Test Results.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

Hubspot

SEPTEMBER 29, 2010

One of our HubSpot customers was in the process of updating their home page. I told them there’s only one thing to do – test. These are important criteria that need to be agreed upon before you begin the testing phase. talks about Primary Conversion Goals. What to do? Connect with HubSpot :

Conversion 53

Conversion A/B testing High impact Follow-up 53

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

JUNE 21, 2015

Elite Camp is a 3-day traffic and (mainly) conversion event. Give the gift of simplicity, too much info is annoying to the customer. Conduct cohort analysis -see what your customers do over a 30 day timeline, why are there changes in their activity? Peep Laja ( ConversionXL ): This I Believe – From Data to Customers.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

MARCH 31, 2015

In fact, just as Dan was writing his blog post, our designers and marketers were having very similar internal conversations. The copy seems complicated and vague, all the while failing to convey that warm "HubSpotty" feeling that our customers get when working with us. We needed to work on our homepage.

A/B testing 76

A/B testing Entertainment User Experience High impact 76

ConversionXL

FEBRUARY 28, 2017

Find customers using your competitor’s product and conduct validation research. The most common objection to this pre-sale (or smoke test) process is that customers will be upset that full functionality is not available. It’s never smart to fall short of customer expectation, right? The result?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Teams can customize follow-ups based on the engagement level and potentially close faster. Conversion rate. Lead conversion to customers. conversion rate.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

OCTOBER 23, 2012

The very first A/B test we launched was to test it out against a much shorter version. Level of cost/commitment associated with conversion. Also, when the customer has an emotional, impulsive, and “want-oriented” motivation. Case #1: Moto Message. Initial level of Anxiety about product/company.

A/B testing 128

A/B testing Drivers/motivators Price High impact 128

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Take the steps a customer takes to complete a task (e.g.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

OCTOBER 18, 2010

Because your prospective customers are constantly seeking information about your company, your business must produce content that is educational and builds trust. 3 Reasons Not to Run Conversion Tests. Webinar: What's Worth A/B Testing? Content as an Essential Strategy. Create your own set of rules for what works.

A/B testing 57

A/B testing Education Trust Engineering 57

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Set campaign objective; Awareness, Traffic, App Installs or Conversions. It connects you with high-quality places on the network so that you can get the appropriated audience for you. Great response to the customer support.

B2B 137

B2B A/B testing Campaign Lead generation 137