Partners in Excellence

NOVEMBER 17, 2012

The email was well constructed, it served its purpose by motivating me to “click” for more information. Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I His concepts of Lean Start-ups and Minimum Viable Product are powerful for learning and adapting quickly.

Minimum Viable Product 91

Minimum Viable Product A/B testing Pitch Construction 91

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 7, 2017

What’s the value of one A/B test victory if we’re operating in a culture that doesn’t value the experimentation process ? But you can take this idea a bit broader with the idea of minimum viable tests. I’m stealing the concept, of course, from the Minimum Viable Product ethos: Image Source.

A/B testing 92

A/B testing Minimum Viable Product Growth Education 92