Remove A/B testing Remove Florida Remove Niche Remove Represent
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

We know what A/B tests we should run to improve conversions, we have hypotheses based on research and all recommendations, copy, design and suggestions are based on voice of customer research. Are 90% of your first-time visitors reading basic content, or are the majority consuming deep dives on niche topics? Do they bounce?

Pitch 133
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Content / Niche. The program was so contrary to the client’s strategy that it didn’t provide value, negatively represented the client’s brand, and drove up costs. So, who are these affiliates?