The “Curse of Knowledge”: How Expertise Can Hurt Marketing
ConversionXL
APRIL 1, 2019
We know what A/B tests we should run to improve conversions, we have hypotheses based on research and all recommendations, copy, design and suggestions are based on voice of customer research. Are 90% of your first-time visitors reading basic content, or are the majority consuming deep dives on niche topics? Do they bounce?
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