Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Imagine you’re offering UI/UX optimization to a Director of Marketing.

Appointment 129

Appointment UX Objectives and Key Results Gambling 129

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). Test wins become revenue only after they’re deployed across the site. The two options aren’t mutually exclusive: If you hire an agency, you can lean on them to help you build and run (or speed up) an in-house CRO program.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. Redesigns aren’t always a bad idea, but redesigns without user research = gambling. AGConsult follows a specific approach to help their clients.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79