A/B testing High impact Objectives and Key Results User Experience 
ConversionXL
AUGUST 17, 2017
Radical site redesigns are often the result of: ‘digital transformation’ or re-platforming. And there is great opportunity to use insights from an existing live site to inform the experiments that you can run as soon as the new site is launched. The actual testing and analysis of results constitute only the last two steps.
ConversionXL
APRIL 12, 2017
You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. Validated user research is about getting measurable results. You can do click testing on your mockup.
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