A/B testing High impact Objectives and Key Results X-functional 
ConversionXL
FEBRUARY 28, 2017
There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? The result?
ConversionXL
APRIL 12, 2017
You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. Validated user research is about getting measurable results. Identify key segments of users to target.
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