A/B testing Launch Non-Profits Strategic partnership 
ConversionXL
JUNE 16, 2022
For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say for every new feature launch, you create a new landing page. Marketing strategy.
Hubspot
JUNE 26, 2019
4) Structure non-monetary programs around your customers' values. Depending on your industry, your customers may find more value in non-monetary or discounted rewards. Strategic partnerships for customer loyalty (also known as coalition programs) can be super effective for retaining customers and growing your company.
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