ConversionXL

JUNE 3, 2019

A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%. What’s more is that an A/B test of the message—changing “Why did you cancel?” Retention, along with many of our usage metrics, have improved as a result of some of these changes. The result?

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

AUGUST 30, 2019

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. After that, it’s a combination of creativity and tactical copywriting expertise that will result in good product descriptions. The results? Most product descriptions are awful.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

NOVEMBER 3, 2015

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. After that, it’s a combination of creativity, strategy, and expertise that will result in good product page copy. The results? Most product copy is awful. Substantially.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

Or worse, non-existent. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. After that, it’s a combination of creativity and tactical copywriting expertise that will result in good product descriptions. The results? Most product descriptions are awful.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104