Remove A/B testing Remove Non-Profits Remove Strategic partnership Remove Up-sell
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say you sell accounting software to law firms. Marketing strategy.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Present small rewards as a base offering for being a part of the program, and then encourage repeat customers by increasing the value of the rewards as the customer moves up the loyalty ladder. Source: Amazon Prime.

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7 Customer Loyalty Programs That Actually Add Value

Hubspot

it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. Virgin Airlines’ Flying Club inducts members at the Club Red tier, then bumps them up through Club Silver and Club Gold. According to Inc. ,