ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. What is A/B testing?

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A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result?

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Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. Multivariate Testing – Testing several elements at a time. But we will also dwelve into the differences between A/B testing and Multivariate testing.

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A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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A/B testing X-functional Objectives and Key Results Represent 88

Hubspot

AUGUST 7, 2019

What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. Your landing page has one objective and one objective only: to convert visitors into leads. When someone searches for your key phrase, they should find your landing page. Landing Page Colors.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

JANUARY 9, 2019

Generative research helps you understand your user’s world, learn more about their challenges, and generate ideas for your new website design. These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation.

UX 131

UX Process User Experience Technique 131

ClickFunnels

NOVEMBER 28, 2022

They don’t have specific goals, and as a result, they generally have lower conversion rates than landing pages. Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR.

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A/B testing Objectives and Key Results Conversion Lead generation 130