Remove A/B testing Remove Objectives and Key Results Remove Trust Remove X-functional
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? Acquisition.

Growth 113
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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Aligning customers & business objectives. Map all key profiles & data. Build trust through recriprocity. Frequent users : key to your growth. Building trust. How many emails do you get cc’d or bcc’d on?

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. Validated user research is about getting measurable results. Identify key segments of users to target.

Growth 86