ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Is there a price stumbling block? Users can then calculate pricing based on their chosen features. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 19, 2019

Apple increasing iPhone prices). 'User testing: it's not about asking questions from the user, it's about watching the user behaviour' Ben Labay #elite2019 #elitecamp2019 — Merit Hansmitt (@merithansmitt) June 13, 2019. Don’t just implement findings—you need to A/B test first.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90