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The Advanced Guide to Holiday Testing

ConversionXL

from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. How to Run Holiday Tests.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” I giggle every time I see a Twitter convo in which one freelancer recommends Optimizely to another freelancer to use on their blog for A/B testing. Profit margins are increasingly low.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

However, affiliate networks will expect a commission from you as well, which cuts into your profit margin. Are you aware of your profit margin on every type of sale? If your profit margins allow, limited time only rewards and bonuses can push affiliates to dedicate more time to your offer. Content / Niche.