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The Advanced Guide to Holiday Testing

ConversionXL

These are just a few of the most common questions optimizers have about testing in November and December. But, let’s start at the beginning… How Much of an Impact Does the Holiday Season Have, Anyway? A decrease in profit margin due to discounts and promotions. How to Run Holiday Tests.

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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Email testing should be about far more than opens and clicks, though.). customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message—changing “Why did you cancel?” Email performance. Customer service. to “What made you cancel?”—provided

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?”

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?”

Customers 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?”

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? customers leave a business – so perhaps looking at customer service scores might be where you start? What’s more is that an A/B test of the message, changing “why did you cancel?”