Salesforce

JANUARY 4, 2024

Gradual relationship building : Instead of filling customers’ inboxes all at once, drip campaigns deliver content in a sequenced manner. This helps build interest and engagement over time, inspiring a meaningful and lasting relationship. The question remains: How to select the right automation tools?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Salesmate

JUNE 11, 2021

You can A/B test these opt-ins to see which ones gain you better results! As you A/B test your email automation process, you can analyze the results and make necessary changes in your approach. Do you need customer relationship management software as well? Relationship building emails.

Real Estate 52

Real Estate E-commerce Campaign A/B testing 52

Salesforce

OCTOBER 17, 2023

The deeper the relationship, the more we can ask for. This relationship-building is the force behind lead nurturing. I’m also a big fan of A/B testing. It’s why we often ask to split dessert on the first date and move in together on the hundredth. I learned the importance of lead nurturing back in 2008.

CRM 59

CRM Sales Pitch A/B testing 59

Martech

FEBRUARY 25, 2022

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Lead management. Account relationship building and management. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

E-commerce 117

E-commerce B2C Manufacturing CRM 117