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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

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And so I think we’re starting to index backwards from the hyper-focus on demand generation and numerical, scientific explanations to now actually realizing that that stuff works when you have the right story in place, but you can’t just A/B test your way to the right story. Ryan Bonnici: I don’t think so.