ConversionXL

JULY 6, 2021

Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. All ad bid types are standardized to an eCPI (effective cost per app install) model, so ads operate on the same value: CPC = pCTR x bid = eCPI CPM = CPM Bid x 1000 = eCPI CPV = eCPV x Bid = eCPI.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 109

B2B X-functional Pitch Click Through Rate 109

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? So we were doing super high-touch marketing activities, in the sense of CMO events, where we would rent a private jet and take 25 CMOs on a day trip somewhere and it was all about relationship building with our sales reps.

Start-ups 56

Start-ups B2B A/B testing Pipeline 56