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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach. Additionally, a lead scoring system for opportunity qualification makes it easy to determine quickly which leads should be passed to the sales team.

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Archiving Test Results: How Effective Organizations Do It

ConversionXL

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

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This day in search marketing history: March 11

Search Engine Land

Google Wins Lawsuit Over Monetizing Your Name With Ads 2013: Google has won a lawsuit filed by a Wisconsin woman over Google Instant suggestions leading to a search result set that had ads.

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25+ Call To Action Examples: The Good, The Bad, and the Ugly

ConversionXL

A while ago, VWO put out some data that said CTAs were by far the most popular A/B test run on their platform. 30% of tests involved a call to action. Travel Wisconsin. Travel Wisconsin splits their homepage CTAs two ways, “Our Family Vacation,” and “Trip Ideas for You.” Image Source. Image Source.

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25+ Call To Action Examples: The Good, The Bad, and the Ugly

ConversionXL

A while ago, VWO put out some data that said CTAs were by far the most popular A/B test run on their platform. 30% of tests involved a call to action. Travel Wisconsin. Travel Wisconsin splits their homepage CTAs two ways, “Our Family Vacation,” and “Trip Ideas for You.” Image Source. Image Source.

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17 Cold Email Templates for Sales You Can Use to Generate Hot Leads

Salesforce

In this article, we’ll explore how to craft a subject line that can’t be ignored, the ins and outs of A/B testing, the secret to an irresistible CTA, and 17 cold email templates that you can adapt for yourself. Conduct A/B testing: With A/B testing , you can measure the effectiveness of subject lines, hooks, and CTAs.