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The B2B case for retention marketing: 7 key tactics

Martech

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Replacement parts. Just-in-time components.

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5 marketing automation quick wins

Martech

Consider refining your feedback request so that it can be helpful to both your customer and the sales support team. “We We live in a world now where everybody knows, oh gosh, you’re going to ask me how my experience was every single time,” said Schwanke.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Prior to Flowhaven, I was an MPS Manager with Xerox Business Soultions Southeast and and Account Manager at Berney Office Solutions. During my tenure at Xerox Business Solutions Southeast, I helped the company develop, grow and maintain accounts across the Southeast. Support other women in sales.

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