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New Book will Improve Your Account Managers' Relationships

Understanding the Sales Force

Most of the books that are written about great customer experiences only cite best practices by large, well-known B2C companies like Amazon, Apple, Starbucks, and Zappos. Here at Understanding the Sales Force we discuss mostly B2B relationships which are far more complex than B2C relationships.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. Our ability to execute successful sales cycles and manage accounts is still important, but customers are changing how they buy. During this phase, I understood that B2B sales were changing.

Sell 103
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Satisfaction Guaranteed

Sales Pop!

To work the issue, let’s consider a B2C example that is familiar to us all. And clearly, this B2C hotel example highlights something that doesn’t work. It’s a mistake that you’d like to think would be a rarity in the sophisticated B2B world of serving large enterprise accounts. a bad idea with new major accounts.

B2C 52
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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Google Workspace inboxes are email accounts managed by businesses or educational institutions that reside on Google servers.

B2C 130
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The B2B case for retention marketing: 7 key tactics

Martech

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C.

B2B 118
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10 questions to ask before you create a Google Ads account

Search Engine Land

New advertisers, especially in B2C, often struggle with highly competitive (i.e., I’ve audited many accounts where the account manager is surprised that the actual click cost is much higher than what they had estimated. Dig deeper: The search marketer’s new imperative: Capturing first-party data 4.

Launch 110
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Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.