Partners in Excellence

MARCH 26, 2024

I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 100

Sell Cross-sell Finance B2C 100

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Ownership of the entire revenue lifecycle.

B2C 95

B2C Pipeline SQL Strategize 95

Sales Hacker

SEPTEMBER 29, 2023

Start-ups to watch: UserEvidence announces their $9M SeriesA this week, UserEvidence automates social proof for go-to-market teams and creates authentic customer stories at scale Pumped to see their rapid growth! Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 101

GTM Growth B2C Territory 101

Martech

OCTOBER 11, 2021

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 88

Customers Account management Real Estate Contract 88

Heinz Marketing

MARCH 6, 2019

In other words, is there any evidence that account-based increases target account sales but decreases commercial business thereby giving a “zero sum” impact to the company’s overall sales and revenue? ERIC : It is important for companies to approach account based as a complimentary go-to-market strategy, not a replacement.

B2C 74

B2C Drivers/motivators B2B Account management 74

SaaStr

MARCH 8, 2019

Before we go there, I want to talk about the customer. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Like you were at NewRelic.

Cold Call 42

Cold Call Trust B2C Go To Market 42

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. B2C statistics indicate a sharp drop-off in response rate beyond two minutes. You don’t want an account maintained only by a champion on the customer side and your account manager.

Prospecting 47

Prospecting SQL GTM X-functional 47