Remove Account management Remove Cross-sell Remove Negotiate Remove Strategic partnership
article thumbnail

A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

article thumbnail

7 Steps to Building a Successful Channel Partner Program

ConversionXL

This creates a unique window of opportunity for strategic partnerships. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. How can I help them sell something that I don’t understand how it even works?”. Social factors. a competence fit?).

article thumbnail

7 Steps to Building a Successful Channel Partner Program

ConversionXL

This creates a unique window of opportunity for strategic partnerships. With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. How can I help them sell something that I don’t understand how it even works?”. Social factors. a competence fit?).