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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The traditional approach, on the other hand, involves negotiations and relationship building with publishers. This leads us to key progress indicators (KPIs). So, once that process is complete, all there is to do is launch and wait for results to come in. Track the results and optimize. Amazon DSP.

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7 Steps to Creating an Operating System for Your Agency

Hubspot

The result was implementing a framework -- a seven-step process -- for clearly running her agency. It will take a lot of work, shared buy-in from team members, and time to see results, but take heart. The key to breaking the cycle is recognizing that your agency is your most important client. It's worth the journey.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. Women have the edge.

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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

We need to help key organizational groups adopt and navigate that change successfully. How the marketing, sales and customer/account management teams work together is also critical to success. I’ve watched marketing teams create coordinated, account-focused multi-channel campaigns — and fail to include their sales teams at all.

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