SaaStr

MAY 10, 2019

And when we would focus on the buying experience and making it very personal to the buyer we actually see a dramatic increase in revenue and so MQL and SQL are what I call maybe a momentum or a KPI metric, but they shouldn’t be how you’re driving or measuring your teams. ” What should they do?

X-functional 52

X-functional SQL Pipeline GTM 52

Sales Hacker

AUGUST 30, 2018

To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

MARCH 1, 2019

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. So you’re going to have a sales team that’s going to go after named accounts or the very largest customers.

Contract 45

Contract Price Commission Conversion 45

SaaStr

FEBRUARY 11, 2020

The other one is, as soon as you can, again, split the new customers signing versus account management/customer success. Whether they sit under marketing, whether they sit under sales, really the most important thing isn’t the function, it’s which leader will be more passionate and dedicated to making them work well.

Growth 75

Growth Niche Hospitality X-functional 75

SaaStr

JANUARY 3, 2020

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. So you’re going to have a sales team that’s going to go after named accounts or the very largest customers.

Contract 10

Contract Price Commission Conversion 10