The 5% Institute
AUGUST 7, 2023
In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.
SalesPop
MARCH 12, 2021
We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? Account Matrix. Innovation at Pipeliner.
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Pointclear
NOVEMBER 7, 2011
At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Let’s create a framework for looking at strategic account opportunities.
Search Engine Land
FEBRUARY 9, 2023
An SEO executive needs to learn to present their ideas to the account manager. The account manager needs to get buy-in from client services. It's a statement from the SEO specialist, "We're going to do X because it's going to achieve Y." And so on. And they'll rightly ask, "Why are we doing this?"
Partners in Excellence
AUGUST 10, 2020
Sometimes we try to create some justification for our higher price—“We have more features, functions, bells, and whistles… ” Implicit in this approach is the customer already knows the benefits of implementing the solution, so the most value is created by the lowest price. I won't pay more than $X!".
Hubspot
APRIL 2, 2018
We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". It might be because another rep is handing off the deal, there’s been a territory change, or the deal has closed and an account manager is taking over. We’ve all been there.
Hubspot
OCTOBER 16, 2017
That is to say, if you want your salespeople to do X, reward them financially for doing X. Acquire “seed” accounts. Manage deal flow. The more support you expect reps to give customers (such as implementation help, account management, etc.), Selling function (hunting or farming). Lower expenses.
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