Remove Account management Remove Strategic partnership Remove Strategic planning
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

Participating in strategic planning conversations — not just support tickets. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption. Ongoing enablement and re-training — not one-off onboarding.

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How to Market a Creative Agency: Effective Tactics

Lead Fuze

The seven key areas in an advertising agency include account management, strategic planning & research, media planning & buying source , copywriting & content creation source , art direction & design, production (print or digital), and analytics & optimization.