Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable.

Click Through Rate 101

Click Through Rate Campaign Technology Technology 101

Martech

MARCH 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” ’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved.

Advertising/ Marketing 108

Advertising/ Marketing Click Through Rate Cross-sell Government 108

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Traditional media ad buying is a time- and labor-intensive process. Programmatic advertising gives you all those good, actionable insights into campaign performance.

Retail 105

Retail CTR Networking Campaign 105

Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Technology 109

Technology Technology E-commerce Campaign 109