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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. 31:36 The Rippling-inspired vision behind Coffee’s GTM strategy. It’s awesome.

GTM
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. Sell products from your catalog. It’s their estimate of how much you’ll have to spend to show up on the front page of Bing.

GTM
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Our Customers Don’t Care About How We Want To Sell To Them!

Partners in Excellence

We engage in endless debates/discussions about our GTM strategies and how we want to sell to our customers. We spend endless time discussing precise mathematical models, looking at bow ties, discussing metrics focused on our selling activities. Yet we persist in these discussions about how we want to sell to our customers!