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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. Specific keyword angles. Keywords and topics.

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Gambling CTR Education Campaign 101
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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

JANUARY 9, 2019

To pinpoint the exact emotion that resonated with our audience the most when our paid acquisition team promoted our CRM through Facebook ads, they tested over 30 angles against cost per regular user and click through rate. Click Through Rate. Here are their best and worst ones. Data Enrichment.

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Process Angle Click Through Rate Gambling 77
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