article thumbnail

How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Best practices include: Showcasing different angles of both the exterior and interior of your business. Ensuring all images are high resolution, not pixelated.

Sports 118
article thumbnail

Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Additionally, you’ll want to dig deeper to see which specific pages are at issue.

B2B 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to optimize your free product listings in Google Shopping

Search Engine Land

Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 94
article thumbnail

What’s up with Generative AI and Email Marketing?

Salesforce

It’s a great way to get a “second opinion” and ensure all key angles are covered. Taylor Baker , Marketing Consultant/Owner, Resilient Innovation “I’ve used generative AI as an assistant, not as a copywriter. In practice, I use it to outline the message I want to write — then I add my personal touch to the content.

article thumbnail

Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Think about what social media channels you will leverage, the angle of the promotional video, and offers you may want to draft.

CRM 100
article thumbnail

Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Think about what social media channels you will leverage, the angle of the promotional video, and offers you may want to draft.

CRM 98
article thumbnail

How to analyze Google’s SERPs

Search Engine Land

Make a note of SERP features on the page that you may be able to leverage in your content creation, such as: Ratings. You can target the keyword from all angles to try and generate traffic from all sources. Shopping results. People also ask. Featured snippet.