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How to optimize your free product listings in Google Shopping

Search Engine Land

While, as the name implies, participation in the program is free, retailers must ensure they follow SEO best practices to enhance their product listings. Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance.

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What’s up with Generative AI and Email Marketing?

Salesforce

You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future of email marketing.” Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” This gave me a good wireframe to write my content.”

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How to analyze Google’s SERPs

Search Engine Land

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. You can tell the intent because it will be one of the following: Commercial : Users who are researching before making a purchasing decision. Shopping results.

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Upstream vs. Downstream Marketing, Explained

Hubspot

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Now, you've come up with the who, what, when, where, why, and how.

CRM 100
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Upstream vs. Downstream Marketing, Explained

Hubspot

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Now, you've come up with the who, what, when, where, why, and how.

CRM 96
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7 Takeaways from Using Video in Our Sales Process for a Month

SalesLoft

According to a report published by Forrester, including video in an email leads to a whopping 200–300% increase in click-through rate. As you’re thinking about your video, you should aim for a shot that is well lit from the front, without glaring lighting from any angle. That’s nobody’s best angle.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Today, people have everything they need to make their minds up at their fingertips. most commonly popped up. From there, I read case studies on the company blog before eventually signing up. A general rule of thumb to follow is: Small target market and high average customer value (> $30,000). ABM makes sense.