Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Specific keyword angles.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Format your answer so that it’s easy to follow. For each step, explain what SEO tools you would use and why.

Real Estate 103

Real Estate Click Through Rate CTR Angle 103

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

MARCH 30, 2023

Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Consistently plan ways to explore fresh angles.

CTR 122

CTR Angle Click Through Rate Follow-up 122

ConversionXL

NOVEMBER 28, 2022

While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Like native content, video ads autoplay, and users can like, comment, share, follow, or re-use sounds.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

DECEMBER 11, 2015

To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. Below I've detailed step-by-step instructions for conducting keyword research, selecting the right content format, and coming up with more strategic content topics and ideas. How do they inform their strategies?

Niche 53

Niche Angle Click Through Rate Technique 53