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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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What’s up with Generative AI and Email Marketing?

Salesforce

I believe most of the campaign process, from lead generation to final customer message, will be led by generative AI.” Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing.

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. Check out LeadFuze to see how you can automate your lead generation.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Specific keyword angles. It's unrealistic to expect every keyword, blog post, landing page, and paid search ad to convert visitors into leads.

Gambling 101
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6 Awesome Email Marketing Powers of the P.S.

Hubspot

And when is using a P.S. a helpful addition to your lead-generating copy? What usually works best is emphasizing the main selling point one more time, but from a different angle. You send them out, and within a couple days you know what your open and click-through rates are. The first is always the headline.

Angle 62
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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

MailChimp has published some very compelling research that shows higher click-rates from email spammers that can give you ideas on how to improve your calls to action. hint: More images/links typically translates to higher click through rates).

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The Ultimate Guide to Video Marketing

Hubspot

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level.

Angle 101