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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads. Define your angle. A way to increase engagement over display ads.

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The Ultimate Guide to Video Marketing

Hubspot

Video is useful for more than entertainment, too. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Example of switching between interview angles.

Angle 101