Advertorials Can Work—If You Get It Right
ConversionXL
JUNE 23, 2020
Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. What problems can advertorials solve? Write like the publisher.
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